online casino player profile in 2022
Slotegrator, a leading software developer and aggregator shares the key points and insights on the importance of knowing players' profiles. The profiles allow operators to have a better understanding of a player's needs and wants. Online gambling can bring people from different cultures together.
In Canada, 82.4% of online casino players are men, 70% are between 18 and 39 years old, and 47% between 20 and 29. In China, men play at online casinos more often than women. In Australia, the percentage of men who play online gambling is higher than the general population. 51% of the population is female, but 45% play in online gaming.
Players’ education and income levels differ from country to country. In Canada, an average player's income can reach $75,000 and they usually have some university-level education. Low-income players spend more on gambling in Australia than wealthier users.
Gambling is popular in Europe, where 16.5 million people placed bets in 2018. In Sweden, more than 60% of bets are made online. Majority of Latin Americans gamble. Most of them are between the ages of 17 and 35. In Australia, almost 50% have gambled. They spend about $1,000 a year on games. The second most popular market is Singapore. Investors and entrepreneurs are looking for new markets. To build a base of loyal players, operators must study the nuances of their target audience. For example, to build the base, they must understand the expectations of the audience they are trying to reach.