iGaming Business
Sweden: only 10% of gamblers can identify licensed sites
A report by consultancy Skopm commissioned by regulator Spelinspektionen included a survey of 1,600 adults in Sweden about their gambling habits in 2021. 53% of past-year gamblers believe that there are advantages to playing with licensed sites, whereas only 2% deliberately and knowingly played with an unlicensed site. 31% listed an operator being licensed as among the most important reasons to choose an operators. Just 10% knew how to identify whether an Operator is licensed.