Future Anthem to personalise the player experience for everyone with launch of Amplifier AI at ICE 2022

Future Anthem launches Amplifier AI to personalise the player experience for everyone. It will be officially launched to the gambling industry at ICE 2022. Amplifiers AI combines machine learning and behavioural models with proprietary and public meta data. Outcomes and outputs allow operators and games studios to create real-time recommendations that increase player engagement responsibly.

Future Anthem has been building the next generation of AI products for the gambling industry since 2019. Today it has released Amplifier AI, a product that unifies all of Anthem's data-driven elements into one product.

Amplifier AI allows operators and games studios to personalise in real-time and improve performance. It can also manage and improves game portfolio performance and analyse game launches.

Future Anthem will personalise the player experience for everyone with launch of Amplifier AI at ICE 2022. It will improve retention and player satisfaction with personalised game and bonus recommendation marketing messages, in-game promotions, lobby and search suggestions. It'll manage and improve game portfolio performance, analyse game launches, map player journeys and design games with data.

Anthem has upgraded its Safer Play solution to improve online gambling safety for players, operators and studios. It uses bet-level data to provide a personalised assessment of problem gambling behaviours to detect risks directly from in game activity. Anthem plans to personalise the player experience for everyone with launch of Amplifier AI at ICE 2022.

Amplifier AI will be launched at ICE 2022. Future Anthem is focusing on personalising player experiences with AI. It will work with the most innovative brands in gaming.

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Andy Ventris recognised as one of the event industry’s rising talents has accepted an invitation to join the senior team at Clarion Gaming as Event Director responsible for the flagship ICE London brand.

Andy Ventris recognised as one of the event industry’s rising talents has accepted an invitation to join the senior team at Clarion Gaming as Event Director responsible for the flagship ICE London brand.