Data at the heart of online gambling industry’s growth according to Future Anthem survey

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Data at the heart of online gambling industry’s growth according to Future Anthem survey
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Data at the heart of online gambling industry’s growth according to Future Anthem survey. 74% of industry sees data as focus area for the year ahead and 50% more organisations share data with suppliers and partners than 12 months ago. 87% say their data is structured.

Gambling companies are re-shaping their use of data. Future Anthem found that the industry has yet to realise its full potential. Only 26% of respondents say their data-driven decisions are measurable. 41% don't share their information with suppliers and partners.

Data science is at the heart of the online gambling industry's growth. Future Anthem's survey found that 74% of respondents cite the improved use of data as a major focus area. 50% more organisations share data with suppliers and partners than 12 months ago. Future Anthem is trusted by some of world's leading gambling operators and studios with their use.

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Data use a main area of focus, performance contributor in iGaming, Future Anthem survey finds

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