MINDWAY AI ANNOUNCES PARTNERSHIP WITH ANONYMIND TO ADDRESS GAMBLING ADDICTION

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Player protection software provider Mindway AI today announced a new partnership with AnonyMind, a pioneer in the field of gambling addictiontreatment. This partnership brings together Mindway AI’s advanced player protection technology and AnonyMind’s expertise in problem gamblingtreatmentto create a comprehensive solution for identifying and addressing at risk players and gambling addiction.

Mindway AI’s innovative softwareis based onmachine learning algorithmsin combination with expert humanpsychologists’ assessmentsto identify at–risk gamblingbehaviour. By analysing player data drawing upon insights from neuroscience and neuroimaging, the software is able to detect early warning signs of problematicbehaviourand provide operators with actionable insights to help prevent addiction. This technology has already been widely adopted in the gambling industry, with Mindway AI’s software being integrated intoseveralmajor online gambling platforms in over21countries and reaching more than 6.5 million active players monthly.

AnonyMind, on the other hand, provides confidential,evidence–basedand personalised psychological treatmentsfor individuals struggling with gambling addiction. Their treatments are delivered by regulated and accredited Clinical Psychologists, utilising bona–fide treatment methods, such as high intensity cognitive–behavioural therapy, 3rdWave CBT models, DBT informedapproaches and EMDR.The organisation matches individuals to the right therapist, who will tailor the treatment, via a ‘clinical formulation’, to meet the need of the client. They also offer help to affected family members that may need support too.

By partnering with AnonyMind, Mindway AI will be able to offer their clients a complete solution for addressing gambling addiction. Operators who integrate Mindway AI’s software will now have the option to provide their players with direct access to AnonyMind’scounsellingservices, allowing them to take proactive steps to prevent and treat addiction. “At Mindway AI, we are committed to using our technology to help operators promote responsible gambling and prevent addiction. We are thrilled to partner with AnonyMind, who share our commitment to addressing this important issue.”said Rasmus Kjaergaard, CEO of Mindway AI.

Andrew Plummer, Head of Partnerships, AnonyMind stated “This first of its kind partnership sees the integration of Mindway’s market leading AI technologies with the AnonyMind CarePlus service to proactively identify problem gambling within anoperators’network and provide independent, flexible and sustainable intervention support to prevent the escalation of harmful behaviours.” “We look forward to this collaboration and the important insights that can be gained through truly independent early identification and intervention”.