Casino Design Psychology: Planned to Spend, a Short Study
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The word casino comes from the Italian casa, which means house. In modern Italy, the word casinù gets applied mainly to brothels. Newport Casino in Rhode Island was one of the first examples of an establishment constructed exclusively for games of chance between 1879 and 1881. The sector didn't start to bloom until the mid-20th century.
Bill Friedman is a former professor of casino management at the University of Nevada Las Vegas and the president of the Friedman Management Group. He has written a book called Designing Casinos to Dominate the Competition. It explains the design principles that casinos use to keep gamblers on their floors for extended periods. The main goal is to make players feel confined to an area with gambling possibilities.
Roger Thomas is a Las Vegas-born designer. He uses a playground approach to casino design psychology. His strategy is not to disorient visitors and bombard them with choices, but to make them feel like they are part of something grand.
Casino walls should not feature anything that isn't gambling-related or advertise an event happening on the venue. Minimal advertising fosters a sense of intimacy. Velvet reds, timid yellows, and warm browns are dim and inviting. Casino carpets are tacky.
Shelly Schiff has been working in the gambling industry since 2009. She has provided content for many top interactive gaming websites. Her golden retriever Garry occupies most of her leisure time. She loves reading Jim Thompson-like crime novels. The book she's reading is "Casino Design Psychology: Planned to Spend".
