A New Type of Casino Coming to Las Vegas
The biggest players in Las Vegas go broad intentionally to lure tourists, businesspeople, and locals to their megaresorts. They offer specific experiences designed for narrow audiences. Now, a smaller casino operator has plans to go after a much more specific audience. Caesars Entertainment, MGM Resorts International and Wynn Resort offer reports.
A Las Vegas casino operator and a Dallas sports bar are teaming up to develop a new casino for the Latino community. The Lucky Club Hotel & Casino will be rebranded and feature the largest Ojos Locos Sports Cantina restaurant in the country. The United States has over 60 million Latino residents. They make up 18.4% of the population.
The new property will be a 10,000-square-foot casino, 10-thousand- square-feet of indoor-outdoor entertainment space, and a restaurant that will accommodate nearly 300 people. Ojos Locos has 18 restaurants in Texas, New Mexico, Arizona and sports bars with high-definition televisions broadcasting Spanish-language sports shows. The Latin Chamber of Commerce supports the venture as long as it's done respectfully.