The US online gambling economy
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The USA always had the potential to be one of the biggest online gambling markets in the world. Offshore gambling sites had always been popular, although not allowed.
The US market is still in its infancy. It's a growing market but the size of the market isn't comparable to other developed nations. Some players don't know where they can play legally within the country. Not all states have legalised online gambling. This means that any revenue created within a state isn’t counted towards the overall total.
The US online gambling market brought in $2.178 billion in 2020. It's forecast to grow at a rate of 17.34% per year until 2026. The UK online betting revenue is around $8 billion. There are still some states that haven't legalised online gaming. New Jersey brought over $200 million in online revenue in 2010. Two more states could bring in over $3 billion more.
The revenue of the US online gambling industry is around a quarter of that of UK. The UK market has been around longer and has stronger advertising ties. It is likely the USA will increase revenue at almost 20% per year until 2026.
