SmartSoft partners with Entain

Gambling Insider
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Casino games provider SmartSoft Gaming has partnered with operating giant Entain.  

Per the deal, SmartSoft will supply Entain with its portfolio of games, including its flagship title JetX.

The deal will see SmartSoft extend its partnership with Entain brands. It already offers its games to Georgia-based Crystalbet, and will now offer its games to other Entain brands including Bwin, Sportingbet, PartyCasino and more.

SmartSoft CEO Guram Gotsadze said: “SmartSoft Gaming has built its reputation as a pioneer in non-traditional casino games, with a constant focus on innovation and user experience.

“Entain has been our great partner on a local scale and now having our games live on Entain brands globally is a fantastic opportunity and yet another endorsement that SmartSoft is the best-in-class.”

The provider will also supply Entain with its promotional tools, which it says are designed to attract players, boost engagement and drive customer loyalty.

SmartSoft calls the deal a “big milestone” in its plans for global expansion in the iGaming world.

In October this year, Groove added SmartSoft to its gaming portfolio. The deal saw SmartSoft provide Groove with its entire games portfolio.

Saba Chkheidze, Director of Partnerships at SmartSoft Gaming, said of the deal: "SmartSoft's reputation continues to go from strength to strength, and this partnership with Groove is evidence of how far we have come recently.

“Having access to Groove's exceptional operator cluster is a privilege, and we are sure it will spur additional growth."

Meanwhile, Entain has recently relaunched Unikrn, after it was initially introduced eight years ago.