Pragmatic Play expands Betsson partnership with Betsafe agreement

Gaming News

25 July 2023

(PRESS RELEASE) -- Pragmatic Play, a leading content provider to the iGaming industry, is expanding its deal with Betsson Group as the operator takes Spanish-language Roulette live with one of its brands, Betsafe.With Betsafe gearing up to expand further into Latin America, the deal sees Betsson Group leverage the expertise and extensive reach of Pragmatic Play, whose titles have garnered immense popularity and recognition throughout the region. Pragmatic Play’s Roulette features its innovative Live Casino customizable branding, allowing bespoke customization and dedicated branded environments. With a range of cutting-edge technologies, the product gives operators full control over the game’s look and feel.

Home to 20 brands across the world, Betsson Group is a major partner for Pragmatic Play. The two companies strengthened ties earlier this year with Pragmatic Play supplying Live Casino customizable branding to Betsson's Swedish operator, Jalla Casino. Building upon this partnership, Betsafe is the latest Betsson Group brand to add Pragmatic Play's premium Live Casino content as part of an extended agreement.

“A customized brand experience paired with a localized language for Roulette is a powerful combination, and we are thrilled to be adding value to Betsson Group’s Betsafe brand and its Spanish-speaking players,” said Irina Cornides, Chief Operating Officer at Pragmatic Play. “Pragmatic Play has gone from strength to strength in Latin America and we are excited to be bringing our bespoke branded Roulette with Betsafe as it expands into the region, giving even more players access to immersive Live Casino experiences that power up new possibilities of play.”Betsafe, a well-established site since 2006, has rapidly earned a reputation as one of the most respected gaming sites in the world. Renowned for its popularity in the Nordics and Eastern Europe, Betsafe is now making significant strides in penetrating the burgeoning Latin American market. Pragmatic Play’s long-standing partnership with Betsson Group now spans multiple brands and countries, with the recent agreements marking Pragmatic Play’s continued growth of its Live Casino supply in key markets worldwide.“Pragmatic Play’s Live Casino customizable branding has already proven a hit across our operator estate, and we are delighted to bring it to our Betsafe customers,” said Andrea Rossi, Commercial Director of Southern Europe and LatAm at Betsson Group. “We’re confident our players will enjoy the immersive Roulette experience and look forward to working closely together for the foreseeable future.”

Pragmatic Play currently produces up to eight new slot titles monthly while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.