Silver Sevens Hotel and Casino near Las Vegas Strip to rebrand as The Continental
A rendering depicts the rebranded Continental Casino & Hotel in Las Vegas, which will take the place of Silver Sevens. (Image via Affinity Interactive)
LAS VEGAS (KSNV) — The Silver Sevens Hotel and Casino near the Las Vegas Strip will undergo a rebranding with an eye toward the past.
Affinity Interactive announced that the casino will be transformed into The Continental Casino & Hotel.
Described as a nostalgic tribute to the golden era of Las Vegas, The Continental will feature new gaming offerings and dining options.
The casino, located at the corner of Flamingo and Paradise roads, was once known as The Continental until 2000, when the property reopened as Terrible's Hotel and Casino. It was renamed Silver Sevens in 2013.
"Our vision is to elevate the casino and hotel experience at Silver Sevens while remaining true to its history," Affinity Interactive CEO Andrei Scrivens said in a news release. "The Continental brand reaffirms our dedication to delivering a unique, exceptional, and value-driven experience to our community, while also contributing to Las Vegas’ growing reputation as a global sports and entertainment destination."
The remodel is expected to be completed in 2025, according to the Silver Sevens website.