Oryx grows Serbia footprint
Oryx Gaming has inked a deal with Gauselmann.com-owned MerkurXtip. MerKurxtip is OryX Gaming's exclusive content aggregation partner. ORYX Hub offers Merksur Xtip access to Orys' more than 10,000 games from over 100 top-tier suppliers.
MerkurXtip will have access to Bragg Gaming Group's premium RGS partners. Oryx Hub is being used by the iGaming operator to roll out games from Ories’s remote gaming server (RGS) partners and third-party content via leading suppliers.
The Slovenian provider’s data platform will be used by MerkurXtip for the purpose of analyzing product performance and to perform targeted marketing campaigns. It will also offer a variety of player engagement tools, such as leaderboards, free rounds, achievements, and tournaments.
Serbia's regulated online gambling market has grown from €16m in 2016 to €96m by 2019. Oryx has partnerships with a number of operators in Serbia, including Balkan Bet, Olimp, Meridian Bet and Maxbet.
Oryx has recently partnered with Synot Group brands Easit and Sy NOT Interactive. OryX is licensed by Malta Gaming Authority and the Romanian National Gambling Office.