Rasmus Kjaergaard: “Solving problem gambling is a deeply individual matter for each and every gambler”
Mindway AI is a nominee for "The Best Implementation of RG Tools" category at the Casino Guru Awardsceremony. Rasmus Kjaergaard talks about Mindway's reach in the industry and the tools it has developed to help address a glaring problem.
Mindway AI is developing a virtual psychologist to help detect problem gambling. It's a patent pending approach that combines human psychologists’ assessments with Machine Learning algorithms. It allows for early detection, monitoring, and intervention of at-risk and problem gamblers. Rasmussen Kjaergaard: “Solving problem betting is a deeply individual matter for each gambler”
Rasmus Kjaergaard believes there is not enough research into gambling and gambling behavior. He believes the industry should focus on individual customers' problems rather than aggregate data. GameScanner’s Virtual Psychologist approach provides an overall view of the operators” entire customer databases. It also provides a dashboard view with an individualized dashboard for each and every player.
Mindway AI has existed since 2018. It has helped the gambling industry become more responsible. The company has been monitoring 6.5 million users in 18 different countries since it was founded. Rasmussen Kjaergaard is proud of the fact that Mindway helps more than 6 million active users maintain a healthy gambling habit. The article in NY Times regarding responsible gambling in online casinos is also a proud moment for Rasmussen.
Rasmus Kjaergaard believes that neuroscience and neuroimaging research is the key to solving problem gambling. The GameScanner identifies at least 87% of problem gamblers. Legislation is also an important tool against problem betting. It increases awareness, research and customer protection.
Mindway AI has won the "The Best Implementation of RG Tools" this year. Mindway works with significant operators like Entain, Flutter, Holland Casino, Lotto24 and many others in a lot of jurisdictions. Their solutions are tailored to their customers. They are constantly being told by their business partners that their solutions work effectively and are easy to use.