Let's get ready to rumble... Games Global partners with the UFC

Gambling Insider
Let's get ready to rumble... Games Global partners with the UFC
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Supplier Games Global has entered into a collaboration with mixed martial arts organisation UFC, to produce UFC-themed slot titles over the next three years.  

Following an exclusive soft launch this month, players and UFC fans can expect to see newly developed titles rolled out as part of this partnership globally as of July this year. Currently, Games Global’s gaming portfolio is comprised of 1,300 titles made from 40 in-house and partnered studios – it will be pleased to further extend its partnership portfolio with the widely recognised sports brand in UFC.  

This latest announcement comes shortly after Games Global filed a registration statement for a proposed initial public offering (IPO), which would take them live on the New York Stock Exchange.  

With the UFC offering a wide scope of exposure thanks to its strong social media following of 260 million, Games Global will be hoping that this partnership enhances its own following worldwide.  

Commenting on this latest partnership was Andy Booth, CPO at Games Global, who said: “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for millions of UFC fans who share our passion for action and excitement.” 

Tracey Bleczinski also spoke on the Games Global partnership, stating: “At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slots titles.”