Dreamscape Companies Unveils Rio Rewards, Amps Up Las Vegas Casino Experience
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Dreamscape Companies, the new operational manager of the Rio Hotel & Casino Las Vegas, unveiled their fresh loyalty program, Rio Rewards, to their patrons. This rollout comes following Dreamscape’s acquisition of the casino hotel from Caesars Entertainment, rendering the formerly used Caesars Rewards cards obsolete at the Rio.
“The introduction of Rio Rewards marks an important milestone now that Dreamscape has officially taken over operations of the resort,” revealed Kevin Sweet, the Rio’s chief gaming officer. He highlighted that the rewards program caters to both locals and tourists alike. He also expressed their confidence that compared to other existing loyalty programs, Rio Rewards would be superior in its reward offerings and compensations.
Rio Rewards offers different tiers including Rouge, Azul, Gold, and Platinum. Casino guests particularly enjoy accumulating points and tier credits and the data confirms the effectiveness of these programs in enhancing customer loyalty.
However, in recent times, the increasing similarities among different casino rewards platforms have been met with dissatisfaction, as customers voice out their concerns over rising costs for moving up to higher tiers. Rio Rewards aims to stand out by offering more flexibility and accessibility to its customers.
Members of the Rio Rewards will earn two points for each dollar spent on dining, entertainment, hotel rooms, and shopping. For each $1.25 wagered on slot machines, one point is granted and similar reward systems are in place for standalone keno and roulette games. Amassing 100 Rio Rewards points converts into $1 in resort credit or $1 of “frioplay” (free play).
As confirmed by the venue’s website, “Rio Rewards points are always worth one cent to spend the way you want — on slots, video poker, electronic tables, hotel nights, dining, drinks, shows, and more.”
Rio Rewards is integral to Dreamscape’s expansive revamp of the Rio. Post a sale-leaseback deal in December 2019 of $516.3 million between the REIT and Caesars, the former owned the property assets of the integrated resort, whilst the latter managed it.
Following this, Dreamscape secured $850 million in capital earlier this year, with a portion of these funds earmarked for property enhancements, acknowledging the need to absolve the resort from its string of negative guest reviews.
As tempting as the possible perks and rewards from the newly installed Rio Rewards program sound, it’s crucial to remember the convenience and appeal of online gambling. As we at the West Island Blog understand, nothing quite compares to the ease of playing your favorite casino games from the comfort of your own home. So, whether it’s your love for classic table games or the thrill of live casino experiences, you might want to give our list of the top online casinos a peek. As the online casino trend continues to rise, it’s certainly worth exploring your options.
