Casino Gender: Which Games Do Men and Women Prefer?
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Does the online casino have a gender? Many people think it’s a male-dominated field, but facts say the opposite. This article will show that the female audience is rapidly increasing and determine the kind of quality casino entertainment each gender prefers.
The history of the casino goes back to the 18th century. During these times, gambling houses were visited mainly by men. But with the advent of new technologies and going online, the situation in the world has changed.
Gambling statistics (in 2019) report that the total number of women relative to all online casino users exceeds 17.6% in Canada and 45.8% in Australia! It means that almost each fifth Canadian and each second Australian casino player is female. According to the British Gambling Commission surveys (in 2021), 41.6% percent of United Kingdom women were gambling last month. For men, this percentage is just over 43%. At the same time, the average age of women in the casino is 29 years, and for men – 33 years. It vividly demonstrates the real picture of casino gender and refutes that gambling is male-dominated.
After online casinos appeared, this kind of entertainment became much more accessible to females. Like men, they see gambling as a vibrant alternative Universe for a unique experience. According to the YouGov UK research about the reasons to play (in 2021), more than 40% of women and men agreed that this is a common fun activity. Over 27% of women chose that they like to fantasize about winning. Over 20% of men selected it as getting the experience of what they bet on. Besides, five times more men than women identified the casino as a reliable way to show skills and earn money.
Another difference is that women are less dependent on casinos. The British Gambling Commission study found that men are about seven times more likely to have addiction problems. They see the casino as a source of income or competition because of keeping going for the reward when losing a streak. Besides, men’s large bets with aggressive strategies also express it. Women, in turn, play for a long time, bet little, and enjoy the process differently.
The main question remains how the preferences of players of different sexes differ. Men love table games such as BlackJack or Poker because they prefer competitive activities and often play according to the chosen strategy. Women choose games of luck such as Lottery or Bingo. In addition, they are attracted by colorful Slots with fruits or any other theme. They rarely act according to a specific plan, so these games are perfect for them.
Some activities appeal to both women and men. For example, Roulette is a game with a moment of randomness but a certain probability of a ball falling out. This combination of sheer luck and clear strategy has proven to be universal in terms of gender casinos.
The above facts argue that men have ceased filling the casino space. But one more variable should be added to this equation – cryptocurrency. Since modern online casinos allow you to place bets in many currencies, the gender distribution, in this case, changes significantly.
The spoiler is that this situation will not change. It is difficult to deny the clear predominance of the number of male crypto enthusiasts. The percentage of women with an account on platforms like BetFury is very low. Although, according to statistics, more than 40% of those interested in buying Bitcoin were women. Therefore, more women will soon play in the casino and bet on cryptocurrencies.
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Social media is one of the most important means of attracting an audience to the casino environment. Among them are Twitter, Telegram, TikTok, YouTube, and others. So, Twitter has 43.6% of women, Telegram has 41.4%, and TikTok has 57%. Let’s now define the relationship between general statistics and gambling.
The BetFury platform has collected data on gender from social media. The study showed that the clear leaders in the female audiences are TikTok (28%) and Twitter (32.09%). Therefore, most women often go to the casino from these social networks.
Analyzing this data makes it possible to identify the content attracting females the most. These are fascinating videos, funny memes, short info posts, and interactive, that is, a news feed with short facts and a visual component.
To sum up, the potential of attracting a female target audience to the casino is great since it’s a high-quality type of entertainment. Women are increasingly interested in cryptocurrency, looking for ways to make money and have a good time. Therefore, the online gambling audience will become more diverse soon, and no one will say that the casino is a male-dominated area.
