Africa online gambling boom fuelled by mobile growth
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Africa is home to a generation of mobile internet users. The number of users in Africa is projected to reach 667.65 million by 2025. This article will examine what’s driving this growth and the resulting opportunities for the i-gaming industry.
Africa's population is growing and mobile spending is increasing. Africa has 11% of the world's internet users. McKinsey predicts the African e-commerce market will hit $75 billion in revenue by 2025. Mobile money is a beneficial factor for the i-gaming sector. in Kenya in 2014, a mobile payments solutions company established a streamlined online interface specifically for users to fund accounts.
Kenyan players are spending $1.3 billion a year on M-Pesa. African operators of sports betting services have partnered with mobile phone operators to link their products with their mobile-money services. Players spend more than US$1 billion per year betting via these platforms.
There is a growing mobile gaming boom in Africa. Mobile data prices in Sub-Saharan Africa are high. Many mobile users are still using older devices with slower internet speeds. This limits the range of mobile games that operators can offer.
Sports betting is the most popular online gambling product in Africa. 50% of African adults regularly bet on sports. Mobile slots are the second most common online casino product. They are easy to understand and have better quality designs. They also have higher pay-out rates than other online casinos.
Africa has over a billion people and some of the world's youngest populations. Mobile gaming is booming in Africa. The number of users has doubled and the cost of data and smartphones has halved in the last five years.
