66% of Swedes have gambled in the last year
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Although a small country, Sweden is one of the hubs of online gambling. A number of high profile casinos and software providers stem from Sweden. The Swedish government decided to enforce strict gambling rules and regulations two years ago.
There's been a steady decline in the number of Swedes participating in real money gambling since 2013. In 2019, the numbers hit an all-time low of 60%. However, with 2020 data, numbers have risen back up to 66%.
66% of Swedes have gambled in the last year. 8 out of 10 of them probably played at an unlicensed casino. Only 3% could definitely say they had not played in an illegal casino in that time.
66% of Swedes have gambled in the last year. New casino bonuses limit the amount of money that can be earned. Regular players are playing more often.
66% of Swedes have gambled in the last year. The most common genre of games played is lotteries. Casino games, poker and slots are at the bottom of the list. 6 out of 10 players play online games just for fun.
66% of Swedes have gambled in the last year. Casinos need to focus on security and entertainment-orientated games.
