William Hill Goes Live in Colombia’s Online Gambling Market
$6,000 Welcome Bonus
Play Now
William Hill has launched its new website in Colombia. It is the ninth regulated market the company is active in. The company bought a majority stake in Alfabet S.A. in late 2020. Alfabet has been running the BetAlfa.co brand since obtaining the necessary regulatory approval three years ago. William Hill rebranded Beta Alfa as WilliamHill.
William Hill is going live in Colombia's online gambling market. BtoBet, which Aspire Global acquired in September 2020 in a €20 million deal, will power its debut. Caesars Entertainment bought William Hill last month and is looking to sell non-core assets to focus on growing its US business.
