What is the profile of an online casino player in the US and Canada?
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The world turns quickly these days, meaning certain global industries have seen significant developments in the last decade – and this, of course, includes the thriving iGaming industry.
In both Canada and the United States, the introduction of more permissive gambling laws in certain regions has allowed online casino operators to establish a firm standing and develop seriously strong popularity.
With easy access to the internet meaning that anyone of legal age can sign up, log in, and start playing, the demographics of casino players are not always what you might expect.
We are now living in an era where more people than ever before have access to online betting games, and in this changed landscape, pretty much anyone can frequent the casino from the comfort of their own home.
Technological advancements like widespread internet access, smooth digital payment platforms and a competitive offering of websites have encouraged players from far and wide to take a seat at the online table.
So, what is the profile of an online casino player in the US and Canada today? First of all, geographical location plays a major part, since online gambling is regulated differently in different states and provinces in these two nations.
Those in particular regions will, of course, be more likely to be included in this demographic – those in New Jersey will be more familiar with iGaming sites due to its legalization in the state in 2018, whilst Casino.ca ranks the best in Alberta for those who stand to benefit from its newly emerging scene.
If you want to understand the current landscape, we’ve done a deep dive into the demographics and preferences of iGaming fans in both nations – so keep reading to learn more!
Demographics of Online Casino Players in the US and Canada
Of course, everyone is different, and there are online casino players who come from all walks of life. Take the following with a pinch of salt; our aim is purely to give you a general overview of the typical demographics of players seen today.
Let’s start with age. Whilst iGaming seems to appeal to a broad spectrum of ages, there are certainly some common trends visible in this particular demographic.
Statistics suggest that casino gaming is particularly popular with those aged between 45 and 54 and that, generally speaking, the majority of players in the US and Canada are somewhere between the ages of 25 and 45.
Interestingly, there’s a growing base of young players, as the highly tech-literate Gen Z are now reaching the legal gambling age and flocking to claim their spot at the virtual table.
Gender is also an interesting component of the demographics of iGamers and online casino players. Historically, gambling has been seen as a predominantly male activity, with exclusive clubs making it a man’s world.
The internet has changed all this – and now that anyone can sign up for an online gaming platform, the gender distribution of online casino players in the US and Canada is becoming far more balanced.
The anonymity and accessibility of these online tables have led to a significant increase in the number of women engaging in online gambling activities, which reflects the evolving dynamics of the industry today.
Lastly, let’s consider the socio-economic status of a typical online casino player in the United States and Canada. Throughout human history, people from a wide range of economic backgrounds have engaged in activities which could be described as gambling – from placing simple bets on their favorite gladiator, to high rollers going all-in at the poker table.
These days the picture is no different; since online casino providers aim to cater to players from a wide variety of socio-economic backgrounds, this demographic ranges from super high-income earners to those from more modest financial backgrounds.
Player Motivations and Preferences
Now that you understand the general demographics a bit better, let’s consider the most common motivations and preferences of your average American or Canadian online casino player.
When considering the typical player profile, it’s important to understand what makes players tick. Which features attract players to a site? What compels people to play online, rather than in person? And what motivates them to return to play time and time again?
Entertainment is, of course, the key driving motivation for those who frequent iGaming sites. The world of virtual gaming is a major contributor to the modern-day entertainment industry, as most players see online games as recreational activities that allow them to seek excitement and relaxation at the end of a long day.
The diversity of table games and slots on offer means there’s something available for all tastes – whether you’re a poker lover or a blackjack fanatic.
Social networking and interaction are also major motivators for players in these two nations. Immersive multiplayer games, streaming sites, and live chat functions have enabled real-time conversation and connection, which attracts players who enjoy the social side of life.
With so much of modern social interaction taking place on a mobile device, it’s easier than ever before to make friends on-the-go and find your own unique community.
Ultimately, there are certain trends visible here, but there are many unique profiles of online casino players in the US and Canada today.
A diverse and dynamic demographic with a variety of motivations and preferences is flocking to iGaming sites in their millions, driven by a desire for potential winnings, social interaction, and, most importantly, entertainment.
Due to the fluctuating regulations surrounding online casino venues worldwide, it’s vital to respect local laws while partaking in the exhilaration of gambling.
