#Rainbow Pays

Playtech has struck a new partnership with Entain's Ladbrokes in the United Kingdom. The company has introduced its proprietary Well Well Well Live product to the casino platform. The game was developed by Playtech's dedicated software and live studio in Riga and will be streamed from there. Playtech can enjoy a high production value as one of the…

Gambling software development company Playtech (PTEC.L) has launched, Well Well Well Live, a new, bespoke live game show, for Entain plc's (LSE: ENT) flagship online gambling and sports betting brand Ladbrokes UK. Live-streamed from its next-generation Live Casino in Riga, Latvia Playtech pulled out all the stops building the new game, affording it…