Pragmatic Play gains strength in Latvia after Enlabs live casino deal
Pragmatic Play partners with Enlabs to introduce live casino suite to Latvia's gaming space.
Pragmatic Play has launched live casino products in Latvia. Enlabs was sold to Entain for £316m earlier this year. Entains used its takeover to penetrate the Baltic states. It launched OptiBet in the region and pushed Betpt to a favorable market position in Iberian Peninsula.
Marko Ilic, vice president of Belgrade operations at Pragmatic Play, is proud of his company's partnership with Enlabs. Chris Davis, CPO at En labs, said that live casino is popular with their customers and the new products will be an asset in their portfolio.