Peacock, MLB finalizing deal for new Sunday slot
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NBCUniversal’s Peacock is "finalizing a deal" with MLB for "exclusive rights to stream games in a new Sunday time slot." The deal would involve a "package of 18 games, some beginning" at 11:30am ET and others "just after noon." That would "limit the conflict" with Sunday games that typically start at 1:00pm, making the telecasts "more valuable for Peacock." The games would "primarily be played on the East Coast, given the early timing." They would be "available exclusively for paying Peacock subscribers," and NBC Sports would "produce the pre- and post-game shows, as well as the games" (WALL STREET JOURNAL, 3/12).
