#Path to Play

Path to Play is a new piece of research and framework developed by the UKGC to understand better what "the typical consumer journey looks like, from the beginning of a gambling interaction to the end." The intention is a greater exploration of gamblers' perspectives, habits and influences. This builds on earlier work by the UKGC and continues the…

While the UK Gambling Commission (UKGC) has been working effortlessly in an attempt to show its support for gamblers in the UK, it has also continuously reinforced its clear and concise message of gaming responsibility and accountability for operators, licensing bodies, and consumers alike. In spite of the rich array of regulations in the country…