Oryx Gaming makes UK debut with 888 deal
Bragg’s Oryx Gaming has made its UK debut following an agreement with 888casino. After receiving a supplier licence in the country, British players will get access to Oryx’s content for the first time.
Several games developed by Oryx’s in-house studio have been added to 888casino in the UK, as well as titles from Gamomat.
Moreover, Egyptian Magic, the inaugural title from Bragg’s new game development studio, Atomic Slot Lab, will also be made available to British players.
The UK launch is an extension of Bragg’s existing partnership with 888, which has seen Oryx’s content go live via 888casino’s platform in several other regulated European markets.
“We are excited to expand our partnership with Oryx Gaming,” remarked Talya Benyamini, 888’s VP of B2C Casino.
“By offering a selection of its exclusive, dynamic titles on our UK casino platform, we are able to provide more entertaining ways to play for our customers which aligns with our content and product leadership strategy. We look forward to building on this partnership.”
Oryx received a UK supplier licence in December 2021, paving the way for it to partner with operators in one of the world’s largest online gambling markets.
Bragg’s Chief Commercial Officer Chris Looney commented: “The UK offers a substantial opportunity for Bragg to continue to grow its share in regulated global iGaming markets and we are thrilled to partner with 888, an already valued partner and one of the leading online betting and gaming companies, for the launch of our content in the region.
“Through 888casino’s extensive customer base in the UK we will be able to introduce our content to a wide range of players and bring a new level of excitement and entertainment to the market.”