#Mincu

The online gambling industry is facing an impending generational issue when it comes to marketing. Gen Z is a different audience than Gen X, yet iGaming operators often take their lead from retail casino marketing, which is still mostly geared towards the latter. Younger players' emotional triggers are different. Their game play is more…

It may be a truism to say, but online gambling only survives if people gamble. Considering online gambling exists on apps, app engagement is a primary concern for operators. That's especially true in the US, where most of the industry is about three years old. The problem is, 25% of all downloaded apps are only used once. Compounding that…

As 2020 draws to a close, hurrah! many may gleefully declare, CasinoBeats is revisiting an unexpected 12 months full of ups, downs, and everything in between. As CasinoBeats Malta Digital swung into full gear, and the SBC Digital Summit North America staged its inaugural offering, green-lights being issued for casino reopening's surged towards the…