Melissa Etherington: "In an ideal world, we could “fix” problem gambling"
Melissa Etherington is Vice President of Partnerships at Gamban. She is responsible for helping the company's outreach to governmental bodies, treatment support providers, and commercial organizations globally.
Gamban works with multiple stakeholders in the self-exclusion space. They are seeing stronger interest in enhancing self exclusion tools. They believe it is a very effective tool for people struggling with gambling.
Gamban works with a number of operators and brands to enhance their self-exclusion processes. Melissa Etherington believes that true collaboration is needed to implement change that will make a meaningful difference to individuals.
Gambling companies see the value of Gamban to bring about positive change in the industry. Melissa Etherington believes that in an ideal world, we could "fix" problem gambling.
Melissa Etherington is looking for SR initiatives and RG tool implementations that are innovative and impactful. She will be on two important panels during the Casino Guru Awards.
In an ideal world, nobody would get to the point where gambling is negatively affecting their lives and tools like Gamban would not be needed. In the present situation, people experiencing gambling harms are offered the right tools and support at as early a stage as possible.