Ladbrokes first to fall foul of new celebrity gambling ad ban
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Ladbrokes posted a promoted tweet with a video reel of Premier League footballers Philippe Coutinho, Jesse Lingard and Kalidou Koulibaly. ASA challenged whether the ad broke its recently introduced rules about gambling marketing messages with "strong appeal" to children.
The Committee of Advertising Practice and the ASA brought in a new code for gambling ads. Under the new standard, ads with a strong appeal to children would be banned. Premier League footballers are not allowed to feature in gambling adverts.
Ladbrokes first to fall foul of new celebrity gambling ad ban. Ad received 50,666 impressions. It was only accessible to users who entered their age as 18 or older.
Ladbrokes first to fall foul of new celebrity gambling ad ban. ASA upheld the complaint. Twitter's age verification process was not strong enough for the Ladbroke ad to be allowed. The ASA did not believe Twitter met the thresholds for reliable age-verification. It considered that Lad Broke had not excluded under-18s from the audience with the highest level of accuracy.
