How Women Are Changing The Online Gambling Industry
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Gone are the days when Gambling was linked with men only. The advancement in technology has enabled women to participate in every industry including the gambling industry equally as men.
The trend of online casino games has also played a crucial role in defining women's role in this industry.
How Women Are Changing The Online Gambling Industry
Women empowerment
Women are contributing to the online casino games in terms of Software development as well as managing data and security of the websites. Malta is considered to be one of the busiest iGaming hubs in Europe and women are considered to be an integral part of their workforce.
More than 40% of employees who are responsible for running casinos are women there while other countries such as Sweden, UK, and Italy also show dominant women empowerment in this sector. Another reason why women are creating an impact in the online casino industry is their loyalty.
Usually, they remain loyal to certain casinos and do not go for a switch easily.
Women in the gaming industry
The impact of women has also forced the casinos to change their themes. In the past, the Casinos usually focused on male-inspired themes. However, things are changing now and casinos are now designing their themes in such a way that it may attract a modern woman.
This can also be seen from the fact that many casinos are now changing their names to female names such as Anna Casino. To attract more female players to the games, many casinos are also providing perks such as a welcome bonus to female members.
Women and men both are very different when it comes to gambling. Men usually go for the win at every short while women usually play for relaxation and fun. Games such as poker and betting are not as common in women as compared to the lottery, bingo, and slots.
These games provide the perfect opportunity for women to have fun and chit-chat with other players. It has also been observed that the average deposit of men is usually less than the average amount of women which shows women like to do more betting with fewer deposits.
Considering the increasing trend of women in online casinos, the majority of casinos are now moving to focus on both genders equally.
Women in online casino games are not only participating as customers but are also working as responsible managers, leaders, and cyber analysts. All these facts suggest that a casino brand must be suitable for female players in order to thrive in the competitive environment.
