Good Giant Named Agency of Record for Cordish Gaming Group’s Live! Casinos & Hotels
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Home// Good Giant Named Agency of Record for Cordish Gaming Group’s Live! Casinos & Hotels
RENO, Nev. (Oct. 5, 2023) – Good Giant, one of the country’s leading gaming-focused creative agencies, is thrilled to announce an exciting new partnership with Cordish Gaming Group, a distinguished name in the world of resort, casino and entertainment destinations throughout the Mid-Atlantic region. As the agency of record, Good Giant will lead creative, traditional media, digital media and Asian American marketing for all Live! Casino & Hotel property locations.
“Good Giant’s team has a proven track record of results in the marketing industry, particularly within the casino sector,” said Suzanne Trout, CMO of Cordish Gaming Group. “We believe that this collaboration will propel our creative and media strategies for the Live! Casino brand to new levels and enhance the Live! experience for our patrons, professionals and partners alike.”
Cordish Gaming Group, the gaming division of the world-renowned developers The Cordish Companies, has become synonymous with excellence in the gaming and entertainment industry. With a portfolio that includes Live! Casino & Hotel Maryland, Live! Casino & Hotel Philadelphia, Live! Casino Pittsburgh, and opening in 2025, Live! Casino & Hotel Louisiana, the brand is actively exploring new opportunities and plans to expand its footprint in the coming years, making it a dynamic and forward-thinking player in the industry.
Committed to delivering authentic customer service and unforgettable moments, Live! Casinos & Hotels draw in millions of annual visitors seeking distinctive gaming, dining and entertainment experiences. Notably, Cordish Gaming Group has also formed a strategic partnership with FanDuel Group, bringing unique promotions and sports engagement opportunities to its properties and further solidifying its reputation as a premier gaming destination.
Good Giant has consistently broadened its portfolio, not only within the gaming sector but also across diverse industries.
“Good Giant prides itself on offering clients robust resources and world-class expertise found in large agencies, coupled with the personalized service they’d expect from a smaller shop with something to prove,” said Good Giant CEO, Rich Sullivan. “We are honored to be chosen as the agency of record for Cordish Gaming Group and look forward to working closely with the team to elevate their brand to new heights.”
Good Giant is a strategic creative agency with offices in Mobile, Ala., Chicago, Reno, Nev. and Tulsa, Okla. More information is at goodgiant.com.
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About Good Giant
Good Giant is one of the country’s leading gaming-focused creative agencies, formed in 2022 when Nevada-based Foundry and Alabama-based Red Square Agency merged. Good Giant provides comprehensive marketing services with a focus on casino resorts, as well as select brands in consumer packaged goods, finance and tech. Clients include Agua Caliente Casinos, Barracuda Championship PGA TOUR Event, Century Casinos, Cherokee Nation Entertainment, Coeur d’Alene Casino, Flipboard, Foxwoods Resort Casino, Hard Rock Casinos, Hilton Worldwide, Inn of the Mountain Gods, Patreon, Reno Rodeo, SNICKERS and Wind Creek Hospitality.
About Live! Casino & Hotels
Live! Casinos & Hotels set a new standard in best-in-class customer experiences with highly-acclaimed resort, casino and entertainment destinations throughout the Mid-Atlantic region. Live! delivers a renowned blend of world-class accommodations and amenities, award-winning dining, casino gaming action, and headline entertainment, all in an exciting, spontaneous atmosphere that has become synonymous with the Live! brand nationwide. Live! offers a premier gaming experience, including a strategic partnership with FanDuel Group, to bring unique promotions and sports engagement opportunities to all Live! properties. With a commitment to impeccable customer service and treating guests like part of the family, Live! properties attract millions of visitors per year seeking unique experiences with gaming, dining and entertainment, all in one location. The portfolio includes Live! Casino & Hotel Maryland – located in the Washington, DC/Baltimore corridor; Live! Casino & Hotel Philadelphia – located in the heart of the South Philadelphia Stadium District; Live! Casino Pittsburgh – located in Westmoreland County, PA; and PlayLive.com – the company’s branded Internet gambling business in the Commonwealth of Pennsylvania. Live! Casinos & Hotels are owned and operated by Cordish Gaming Group, a division of the world-renowned developers The Cordish Companies. For more information, visit LiveCasinoHotel.com.
