GiG acquires Casinomeister for €3m to improve online gaming transparency

Gambling Insider
GiG acquires Casinomeister for €3m to improve online gaming transparency
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Gaming Innovation Group (GiG) has announced its acquisition of Casinomeister, an online casino advocacy and review platform. 

Casinomeister has been an advocate for transparency and fairness in gaming for the past 25 years. Under its new ownership, Casinomeister will maintain its brand identity within the GiG Media portfolio, continuing to provide its services.

GiG expects this integration to foster growth, as observed with its previous acquisition of AskGamblers. We spoke with GiG CEO Jonas Warrer on this acquisition in the December 2023 issue of Trafficology

On this latest acquisition, Warrer commented: "Casinomeister’s renowned dedication to fair play and community support perfectly aligns with our recent acquisition of Together, these platforms will enhance our market reach and optimise the complaint resolution services we provide to the community, reinforcing our position at the forefront of player advocacy."

Bryan Bailey, Founder of Casinomeister, added: “I have dedicated twenty-six years to building this business and now it's time to pass the reins to a new, dynamic team who can lead it into the future. This business has been my passion, starting as a hobby website in 1998 and growing into what it is today. I am entrusting this to the most capable team in the industry to continue its mission of advocating for fair play.”

GiG projects an immediate positive financial impact from the acquisition, with additional benefits expected as Casinomeister is fully integrated into GiG Media’s operations.

In February 2024, GiG expanded its partnership with Casumo, extending the scope of its collaboration to include GiG’s frontend and marketing managed services, advanced customer relationship management and AI-led features for strategic decision-making.