From Contest to Games: How Gaming Companies Are Using Sweepstakes Casinos for Gambling
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Gaming is more popular than ever.
The same also applies to gambling.
And when you combine the two “Gs” together, you get the ultimate hybrid: sweepstakes casinos.
Since 2020, sweepstakes casinos have exploded (and that’s an understatement). Choose from any of the sweepstakes casinos listed on sweepstakecasinobonuses.com and you’ll find that they do a great job at mixing gaming and gambling together. It’s a unique and slightly crazy concept, but it works so well.
Inside a sweepstakes casino, there are hundreds of free-to-play casino games to choose from, including classics like slots and roulette. You can play these games for however long you like, as there’s no time limit. Thrown on top is the option to play for prizes, like Amazon gift cards and merchandise. This is done using sweeps coins, the special type of virtual currency used by sweepstakes casinos.
Whether you simply play the games for fun or decide to switch it up and compete for prizes instead, one thing is for certain: you’re going to be engaged. This is why the likes of Chumba Casino and Stake now have millions of monthly players. Naturally, other gaming companies are looking at this and wanting to get in on the action, too, which is why many of them are launching their own sweepstakes casinos.
In 2022, the sweepstakes industry was valued at $3.1bn according to Next.io. That’s huge, so it’s not surprising that countless new sweepstakes casinos have been hitting the internet ever since. But aside from the financial aspect, why are so many gaming companies now using sweepstakes casinos to attract players?
You might be wondering why gaming companies don’t just launch regular online casinos instead of sweepstakes casinos. It’s a fair point, but one that’s easily answered. The great thing about sweepstakes casinos is that (because they use virtual currencies and not real money) they aren’t technically classed as gambling platforms. As a result, sweepstakes casinos can legally operate pretty much anywhere, from Las Vegas to London. This is great news for gaming companies, as it means they don’t have to worry about gambling laws and the cons that come with them, such as lost profits.
Over recent years, social gaming has skyrocketed, with the current forecast predicting the market will reach $76.83bn by 2029. To put it simply, there are more social gamers around the world than ever before, with many of them using gaming as an outlet to connect, make new friends, and have a fun social experience. Gaming companies are able to provide them with this va sweepstakes casinos, which have a strong focus on making gaming social. This is highlighted by elements such as being able to chat with other players, send friend requests, and climb leaderboards. Not to mention, you can also enter giveaways and competitions, which is another major attraction point when it comes to sweepstakes casinos.
Moving into the future, nobody is quite sure what will happen regarding gambling laws. For example, the US could suddenly hold a vote that bans all online gambling companies from operating there. This would mean the end of the road for traditional online casinos — but not for sweepstakes casinos. As you now know, sweepstakes casinos aren’t classed as gambling platforms, so gaming companies don’t have to worry about future changes to gambling laws.
The future is bright for both gaming and gambling thanks to sweepstakes casinos. Over the coming decade, you’ll see that more gaming companies start making the switch to sweepstakes casinos as they look to tap into the gambling market, provide a social gaming experience, and ultimately attract millions of new players. This could pose the end for traditional online casinos and gambling sites, too, which will be very interesting to see.
