Caesars new online casino offering to feature NFL shield
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Caesars Entertainment is leveraging its relationship with America’s most popular sports league for its online casino business.
The hospitality and gaming giant has announced that it will be displaying the NFL shield and other league signage in its new “Caesars Football Blackjack” game. The title, which is available on Caesars Palace Online Casino, has launched in New Jersey, Pennsylvania and Michigan.
Caesars is currently the only iGaming operator with rights to use NFL marks and logos.
“The expansion of unique live dealer content like ‘Caesars Football Blackjack delivers’ in our mission to bring an elevated experience to our players that they can connect with and enjoy,” said Caesars Digital Senior Vice President & Chief iGaming Officer Matt Sunderland. “Adding the official sponsorship lock-up logo and partnership designation, including the NFL Shield to our live dealer content is an exciting first in the partnership we’ve enjoyed with the NFL for years.”
Caesars’ new NFL-themed blackjack game adds to a diverse portfolio of casino titles that are available across multiple iGaming states. The company has games available to users via livestreaming that include three-card poker, ultimate Texas Hold’em, baccarat, and roulette.
Caesars has made other recent efforts to bolster its iGaming business
Last November, Caesars Digital agreed to a deal with gaming software and solutions provider EveryMatrix to supply its iGaming content and to offer its SlotMatrix aggregation platform.
A month later, it landed a pact with Digital Gaming Corporation to launch casino games in Pennsylvania. Caesars also secured a deal with Hacksaw Gaming to provide content in Ontario.
