Boldplay to make US debut after signing exclusive partnership with BetMGM

iGaming Business
Boldplay to make US debut after signing exclusive partnership with BetMGM
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Casino software supplier Boldplay has announced its much-anticipated US debut after teaming up with BetMGM, a leading igaming and sports betting operator, and providing its first set of games Cyborg City, Toro Bravo and Gold Metal Ox. 

Notable highlights to come out of the studio include Boldplay Spins – a unique twist on free spins that sees the reels spin both vertically and horizontally to create more winning pay lines – and the brand’s flagship jackpot, the Boldplay Superpot, which gives players of all bankroll levels a chance to win big. 

The exclusive nature of the deal will also see BetMGM gain a significant market advantage in the US, where it will initially be the only platform able to offer Boldplay games. Given these titles have already garnered plenty of critical acclaim from players and operators across Europe, their presence at BetMGM will be a huge draw and will help the platform further enhance its standing in the industry. 

This latest collaboration represents another significant step in Boldplay’s evolution from up-and-coming studio to one of the industry’s most sought-after software providers and will allow the brand to extend its reach into new regulated markets – a move that CEO Valli Fragoso is clearly optimistic about. 

“Boldplay is thrilled to announce that we’re teaming up with BetMGM in an exclusive partnership that will see our games be made available in the US for the very first time,” she said. “By joining forces with such a prestigious operator, we’ll be able to raise the profile of our brand in the country as we continue to expand and we’re looking forward to what should be a hugely successful collaboration.”