Barriers to online gambling and how to combat them
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YouGov surveyed the obstacles that prevent people from gambling online. The results are specific to the UK, but they could reflect attitudes elsewhere.
48% of respondents haven't gambled in the last year because they don't trust gambling sites. 27% think the odds are stacked against them, and 21% don’t think they can or will win big. In gambling, the rules are in place to give players a chance to win and to make money. The primary safeguard is Random Number Generators or provably fair algorithms. The outcomes of the algorithm are registered on the blockchain.
11% of respondents think that gambling is immoral. 8% think it's against their beliefs. Licenced sites must take care of their players. Many jurisdictions require them to have responsible gambling policies in place.
10% of respondents are worried about overspending and 9% are concerned about addiction. 5% don't trust themselves. UK stopped people from paying to gamble with credit cards. Some operators have already taken the initiative not to allow payment with Credit.
10% of potential players don't trust operators or processing companies with their card details. The key to offering customers a reassuring online gambling experience is taking security seriously. If a potential customer sees they can pay with well-known processors and payment providers, they will feel more secure.
32% of respondents said they have no particular reason for not gambling online. One-third of players are neutral and haven't formed any negative opinions. Most player's negative perceptions come from the bad behaviour of a handful of operators. It's important to partner with a corporate service provider who shares your values.
