Artificial Intelligence In Online Casinos
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There seems to be a new kid on the block, one everyone talks about and yet, nobody really knows what it is or what it does. It’s called artificial intelligence (AI) and it’s pretty much everywhere nowadays. For some, it’s the next big thing that will turn our lives around, for the better of course. For others, it’s scary and our enemy. But what is it really and how is AI used in the online gambling industry? How are the best online casinos in Germany using it? We did some research on this topic, so keep reading to find out what the future of online gambling looks like.
Artificial intelligence can be described as machines (computers) solving tasks, which would usually require humans or respectively human intelligence to solve. But modern artificial intelligence can do exactly that in more detail. It’s used for example as a recommendation system or so advanced that it can understand as well as correctly respond to human speech. Self-driving cars are probably the next step in the evolution of AI.
The reason why AI is mentioned almost everywhere is that people can’t decide whether it’s a good or bad technology. AI is already replacing humans in customer service or online marketing departments and consequently destroying jobs. Others fear that one day AI will take over the world and turn it into a Terminator-style future. But maybe it will free us from boring jobs and lead the path to a universal income?
But what can AI do in an online casino? Is it even useful at all? Well, we have to take a look at the big picture here. An online casino is without a doubt a fascinating place where we can have lots and lots of fun. But it’s a business as well as a service provider like many others. As a business, it has similar needs and that is where AI comes into play. There are three main areas where casinos use AI and those are:
1. How Artificial Intelligence Helps Marketing and Loyalty Departments
The advantage AI offers its users is that it can process vast amounts of data. Understanding who their customers are is of great importance for any online casino. Using collected data about their clients’ preferences helps casinos create marketing strategies that are targeted at exactly this group. It also helps them to offer their already existing players loyalty bonus campaigns based on their playing and spending preferences.
2. Artificial Intelligence as a Helper for Risk Management
A casino is a place, where lots of money is being processed each and every day. Hundreds or even thousands of transactions are performed by players and this can make things very difficult for an operator. If we play games based on movies and win, then we want to have our winnings ASAP. While in the background a casino has to run an endless number of checks, for example, if we didn’t abuse a bonus, we are not laundering money or we are not at risk of developing a gambling addiction. All those things can be analyzed by AI, and much faster than any human can do it.
3. Artificial Intelligence Also Helps Casinos Running Day-To-Day Operations
Then there are day-to-day operations in which artificial intelligence can support a gambling operator. Given the vast amount of data an online casino collects and has access to, AI can predict relatively precisely what the growth or loss forecast for next month, the next quarter, or even next year looks like. It can also develop the schedule for staff to make sure that at peak times on the weekend, everything will run smoothly.
The one big field AI is impacting however is customer service. This is probably also the first field, where AI had a huge impact. The most successful customer service tool available is the chatbot ChatGPT. It’s widely used not only by casinos as a helper for players solving their problems. ChatGPT uses machine-learning capabilities to adapt to the customer’s questions and even tone, but still it’s not a human replacement.
There is no doubt that AI is the future for many industries and online gambling is certainly one of them. It allows operators to offer their players a much more personalized gaming experience. Whether it’s a bonus campaign, payment solutions, or game suggestions, AI can already do all of that. One can only wonder what exciting new features AI is going to give us in the future.
