Ameristar Casino to Open Missouri's First Amazon AI Store

Ameristar Casino in St. Charles (1 Ameristar Boulevard, St Charles; ameristarstcharles.boydgaming.com) will soon host one of Amazon's latest attempts to streamline an experience no one had a problem with in the first place.  On Wednesday, Ameristar will open Missouri's first Roll In & Out store near its riverboat casino. Billed as a "unique, hassle-free shopping experience," the stores have no cashiers and track which items customers pick up using artificial intelligence. In other words, there are no check-out lines because various sensors and cameras placed throughout the store know what customers place in their virtual "baskets." Customers give their payment information before walking inside — either by providing credit card information or hovering a palm over an Amazon One detector, which users would have to sign up for beforehand. Ameristar's Roll In & Out store will encompass a large portion of the casino's streetscape near the casino's entrance, according to a press release. Tech accessories such as phone chargers and headphones, as well as drinks, snacks and casino-branded items will be sold. So for the shallow pool of people who enjoy Ameristar swag and tech platforms knowing their information, this place is sure to be a hit.