Advertising in gambling and online casino niche
Advertising in the thematic niche of online casinos and gambling sites has some specific features. In many countries and some states of the USA, online gambling with bets is completely prohibited. Search algorithms are sensitive to explicit attempts to bypass them to promote content on such topics. Due to the pandemic, players are not as often looking for the nearest casino as they used to be. Online casinos have risen to top of search results as offer real money in one click.
It takes time to grow a business in the gambling and online casino niche. According to 2019 study, 55% of global traffic comes from direct clicks to a website, while 29% is generated through online searches. SEO planning strategy is essential for a successful business.
SEO for online casinos and similar sites is expensive. Google algorithms track a certain list of keywords related to the gambling niche. Some resources refuse to add any gambling-related hyperlinks to their pages. PBNs are a private closed network of blogs that link to promoted resources. They are easily discovered by search robots. Here are tips on how to improve organic search results related for gambling and online casino niche: Work on keywords, optimize content, develop resource, pay attention to reviews, respond quickly to user requests, make your site searchable, focus on KPIs, reduce page load time, use affiliate marketing and make it mobile-friendly.
Search engines are suspicious of online gambling. You need to think carefully about your intentions to develop your business in this market.