Parx Unveils New Brand Identity For Online Gambling, BetParx

Author: Live Casino Direct
 
Parx Unveils New Brand Identity For Online Gambling, BetParx
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Parx Unveils New Brand Identity For Online Gambling, BetParX. Bet parx is the name of the new brand for the online casino and sportsbook associated with Pennsylvania's retail casino, Parx Casino. ParX Casino launched in June 2019 in the Keystone State. PlayGunLake launched as an online gambling and a sportsbooks powered by Bet Parxs in April 2021.

Parx Interactive was PlayGunLake partner. Now Parx's wholly owned subsidiary BetParX is the new partner of PlaygunLake. Matthew Cullen was senior vice president of interactive at ParX Interactive. He's now senior VP of iGaming and sports for Bet parx.

Parx has created a new brand identity for online gambling. The new name BetParX is similar to other iconic retail casino brands. Bally Bet, BetMGM and WynnBET are examples of these brands that bring these iconic brands to mind.

Parx Unveils New Brand Identity For Online Gambling, BetParX. Caesars Sportsbook is one of the few online gambling operators without the word "bet" in their name. DraftKings and FanDuel are online brands with no retail casinos, just retail sportsbooks.