Introducing new verticals to the online casino space

Author: Live Casino Direct
 
Introducing new verticals to the online casino space
Wild Casino

FunFair Games made its debut in 2020. Carlo Cooke was appointed Commercial Director just over six months ago. He talks to European Gaming about introducing new products in a crowded marketplace.

The non-traditional gaming vertical is still in its infancy. It's not well-established and there's no established vocabulary. Smaller operators have a more limited capacity to market this emerging content. They need to share their learnings and educate and inform both operators and players. They also need a dedicated tab for non traditional games.

FunFair Games is a company that creates innovative multiplayer gaming experiences. FunFair is in the middle of a sea-change in gaming industry. The foundation of the non-traditional vertical has been laid. More operators are willing to test Funfair's content. It's a job satisfaction for Fun Fair to be the first to market with an innovative product or to experiment and get it right.

Gen Z and Y do not engage with slots in the same way as previous generations. Operators need to create a new experience for Gen Z. They need more social and active games, while keeping them simple and engaging.

FunFair Games has expanded into a few new markets in 2022. FunFair has recently hired a new Head of Game design and Math. Funfair Games will produce some incredible games for clients in the near future.