When It Comes To Casino Games, Will Wonder Beat Science?
The rate at which major brand names have been changing can be dizzying at times.
Scientific Games is changing its name to Light & Wonder. The company made the announcement to investors during its Q4 2021 earnings call and hosted an in-person brand reveal. Online gambling has existed for less than 30 years. The official name change won't take place until Q2.
Scientific Games changed its name and changed focus. The company's future is in casino games. It sold off its sports betting division and lottery business in the second half of 2021.
Scientific Games is one of the companies with a hand in US online gambling to change its name. Paddy Power Betfair became Flutter Entertainment in 2019. GVC changed its corporate name to Entain. Twin River Worldwide Holdings bought Bally’s Atlantic City and took the Baly's name as its own. The company has been trying to clean up its overall corporate image. It has also been withdrawing from gray markets.
Scientific Games has changed its name and its logo. Light & Wonder is a new company that wants to appeal to the end user as much as to its corporate clients. The rebranding gives off a vibe that the company no longer wants the name Scientific Games to be scientific, but magical. It will make it unique among its competitors. Their brands all sound very sterile and corporate.