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Omnichannel excellence: Transitioning from online to land-based gaming with Quixant
And whilst the two could seem to have a conflict of interests and compete to gain customer share, a recent
EKG study
shows that online gaming has in fact had a positive impact on land-based gross gaming revenues.Land-based gaming - traditionally associated with brick-and-mortar casinos, and the street or route market - has despite fears, seen a…