TikTok Can Raise Gambling Ads Ban in Australia. Advertising Pilot Is Launched
TikTok considers raising gambling ads ban in Australia as it recently allowed controlled Sportsbet advertising. The bookie is currently the only operator to have this chance but the platform will be looking at the results of the trial to decide on ads policy changes. As of today, the TikTok prohibits gambling ads in the country.
According to TikTok, the ads will be strictly controlled. They are shown only to users who have reached 21 years of age, the frequency of the ads is limited and users can choose to block them. Safer gambling will be promoted to ensure positive experience.
Despite the platform’s promises for strict monitoring to prevent harm, this decision has raised some concerns as it appeals largely to young audiences. TikTok has millions of users in the country and Australians lose a lot of money on legal gambling per capita.