The US has become NetEnt’s primary market, says Evolution's Jeff Millar
Evolution Group's new online gaming and sports betting provider NetEnt launched in Michigan on January 22, 2021. The company has been operating in New Jersey, Pennsylvania and West Virginia since 2015, 2019 and 2020. Jeff Millar, commercial director of North America at Evolution, says the US is the company's primary market.
The US is NetEnt's primary market. Michigan made its digital debut in January.
The US has become NetEnt's primary market in terms of commercial revenues. New states like Michigan are going to be a priority for the company. Michigan has a large potential audience and a well-established and respected regulatory environment.
The US has become NetEnt's primary market. Evolution's Jeff Millar expects the market to grow as more people become aware that online casino gaming is now permitted by law and regulated. It takes some time for consumers to realise they can play legally. Michigan has plenty of runway for growth as player fears subside and they become more comfortable with the technology.
NetEnt is a new company based in Michigan. It's been successful so far. It has been able to adapt to Michigan's unique ways of working and capitalise on the early-stage hype.
JM's company is rolling out Megaways games across Michigan, New Jersey, Pennsylvania and West Virginia. The Red Tiger games will be released later this year. A new live casino studio is being built just outside the city of Detroit in Michigan. It will offer live casinos with video-streaming, live gambling technology. CB's aim is to deliver the hottest NetEnt games to as many markets as possible.
The US has become NetEnt's primary market. Jeff Millar expects more states to pass legislation for online casino gaming. Many states have already passed laws for sports betting, including remote sports bets over the internet.