The Evolution of Free Trials and Offers in the Online Casino and Gaming World
Customers love getting something for free. From the perspective of business, whatever industry you’re in, it can be the best way of gaining the attention of new and existing audiences.
This is especially the case in the world of online casino gaming. With so many websites on offer, they want to bring in the most players. A customer might look at what casinos are offering before deciding which one to join. Some might be a free bet or bonus, other sites might let you play a game for free.
A Wonder Wheel becomes the start of a fun gaming experience
In some parts of the world, Paddy Power has a huge presence. They are one of the most popular gaming providers across the United Kingdom and Ireland. Their website features hundreds of online games, including versions of poker, blackjack, and incredible amounts of virtual slot machines. With their website offering so much, they have shown how the website works by offering free games. Their Wonder Wheel gives you one free spin each day, and similar to much of what they promote, this game has become very popular.
Once you have finished with this, you might want to explore other gaming experiences. There has been some great inspiration from other aspects of the casino world. Big Wheel Slingo, for example, combines bingo and slot machines and even throws references to Wheel of Fortune into the mix.
After you’ve had your gaming fix, it might be time to watch your favorite sports team play. Many casino websites also contain several sporting betting markets and, again, they offer free bets to new and existing customers.
A look at the video game world
Once upon a time, gaming magazines were very popular. Demo discs for the latest releases used to be a gift included in them. In most cases, those same magazine readers now head to their relevant online store for demos and trials. In both cases, they offered the gamer a chance to experience the game in full flow before they buy.
One of the best examples of a unique gift comes from Microsoft. They launched their Games with Gold initiative in 2013 and quickly became a selling point for their Xbox Live Gold service. This allows gamers to download free games each month, providing they stay subscribed to Xbox Live. Besides this, Xbox gamers will also see occasional free play days to further entice staying with them. With this, gamers download a game for free but only have permission to play for one day. They then have to decide whether to purchase.
Do free trials and demos work then?
Looking back at the Paddy Power example mentioned above, if someone has a nice experience, they might go back to play other games on their website. The same can be said for almost any organization that offers its customers a gift or trial. Create a brief experience that gets customers excited, and they’ll be eager to come back for more. If there are faults, the customer is less likely to be annoyed because of the lack of any cost involved. It appears to be a win-win situation for all concerned then.