The art of developing a casino app
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Mobile technology has transformed the online casino industry. People spend around 4 hours per day on their smartphones. The best operators have invested significant resources in optimising their sites and developing standalone apps. They must ensure their mobile offering provides a seamless experience for casino players. We take a closer look at how casino apps are created and assess key elements such as the games, payment methods and security.
Operators use in-house technology teams or external companies to develop a casino app. The app will feature the same theme as the operator’s website. It is published on online stores and players can download to their chosen device.
The leading online casino operators use the services of a select group of game developers. Microgaming, Playtech, Evolution Gaming and International Game Technology are huge organisations. They each have their own unique portfolio of exciting games.
To comply with licensing and regulatory requirements, casino operators must guarantee that the outcome of all their games is random. For games such as roulette, this involves the use of a random number generator (RNG).
The latest app building software allows developers to integrate payment gateways into a mobile casino site. Debit/credit cards and e-Wallets are still popular with players. Open banking is one of the most prevalent payment methods. Trustly uses the same encryption tech as banks and can be fully integrated into the casino app to facilitate all payment transactions.
Online casino operators are under pressure to comply with data privacy laws. A recent study found that 98% of apps featured open-source components and 63% contained known security vulnerabilities.
The top casino firms offer special bonuses and promotions for people who use the app. Marketing the apps via website and social media channels helps to build awareness and provide a significant return on investment for operators.
