Survey Reveals Big Gambling Spending in “School Run” Radio Hours
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The Guardian conducted a survey with the help of market analysis firm Nielsen to determine the prevalence of gambling advertisements during "school run" hours on radio. According to the research, gambling companies were the heaviest advertisers during those hours. The only ads to exceed gambling were government communications.
Gala Casin is pushing its ads in school run hours. Entain has taken steps to limit children's exposure to gambling ads. The national lottery continues to prevail during the examined time slots. There are 8.9 million schoolchildren in the UK. 7% of children exposed to ads are prompted to act on them. BGC, the Betting and Gaming Council, has reassured that its members are committed to responsible gambling.
