Southland Casino Hotel Completes $320M Expansion
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Southland Casino Hotel in West Memphis has completed a $320 million expansion, including a brand new 300-room, 20-story hotel with 12 penthouse suites, and a 113,000-square-foot gaming floor that features 2,400 slot machines, 50 live table games and a variety of bars and dining options.
Three years in the making, the completion of the project brings the transformation of the one-time racetrack, which began with the addition of 750 gaming machines 16 years ago, into a full-fledged Las Vegas-style casino destination with a luxury hotel.
Delaware North owns and operates Southland as one of its dozen gaming operations in the United States and Australia.
“The Southland expansion is the culmination of a legacy project for Delaware North,” Delaware North CEO Lou Jacobs said. “The completion puts Southland on the map as a true casino destination that will draw patrons from both near and far.”
Southland Casino Hotel looks forward to serving its loyal casino patrons, as well as new guests from surrounding areas such as Memphis, Little Rock, Nashville, northern Alabama and St. Louis. Southland has been recognized by Memphis Tourism as a strong amenity for visitors to the Mid-South and other popular Memphis attractions such as Graceland and Beale Street.
Southland Casino Hotel is led by a new president and general manager, Osi Imomoh, who early in his career served as Southland’s food and beverage director before rising to successive casino general manager positions with Delaware North.
A celebration of the completed expansion comes to a head with a partnership with Pepsi for a “New Year, New Ride” contest with $250,000 in prizes, including the grand prize of a brand-new Ford F-150. To enter, players must be a member of the Lucky North Club, a reward program offering points to players at Southland Casino Hotel. Southland will choose players each night between Dec. 25-Dec. 31, 2022, for a chance to win.
Guest rooms at Southland Casino Hotel can be booked at https://www.southlandcasino.com/hotel or by calling 833-703-3350.
