Sightline Payments Acquires Casino Mobile App Developer JOINGO
Sightline Payments, a Las Vegas, Nevada-based fintech company specializing in digital payments solutions for the sports betting and casino markets, acquired JOINGO, a mobile engagement and loyalty platform for the casino gaming industry.
The amount of the deal was not disclosed.
The acquisition provides Sightline the ability to offer casino customers a cashless gaming solution as well as a broader suite of products to help casinos enhance loyalty and personalization for customers, and drive increased visitation and loyalty for properties.
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JOINGO’s Las Vegas-based team – led by Mike McManus, CEO – will join Sightline.
JOINGO is a provider of mobile engagement solutions serving over 100 casino operators across North America and offers an app solution focused exclusively on the casino gaming industry. Its patented mobile loyalty platform allows casino brands to reach their mobile users with highly personalized and interactive mobile marketing campaigns that drive increased reach, loyalty, and revenue.
Led by Joe Pappano, CEO, Sightline Payments is a provider of a cashless, mobile and omni-channel payment solutions for the gaming, lottery, sports betting, entertainment and hospitality ecosystems. The company has more than 1.5 million enrolled Play+ accounts across its current portfolio of more than 70 programs in 39 States. One of the key segments Sightline serves is online gaming (both sports betting and iGaming). as well as the wider gaming industry’s opportunity to transform traditional gaming floors into cashless ecosystems.
Earlier in 2021, Sightline from Cannae Holdings, Genting Group, Point Break Capital, Searchlight Capital Partners, Shift4 Ventures, Walter Kortschak, and Vectr Ventures. The company is using the funds to build out its organizational capabilities including people, systems, technology, and marketing and funded this acquisition.