Research Show Social Gamers are More Engaged
The number of social media casino apps keeps increasing. They allow you to play virtual casino games without spending any money. They are available even in places where online gambling is prohibited. There is no risk attached to the games. It doesn't matter if players win or lose, as long as they have a good time.
60% of American adults who play social casino games are aged between 21 and 34. About 70% make at least one in-app purchase every month. Social gamers are more engaged than the players who gamble online with real money.
Social Gamers are more engaged than real-money gamblers. 60% of one-time deposit gamers will continue playing after the initial deposit is spent. About 50% will remain active six months after starting their social casino adventure. Only 8% who play games of chance for real money will become regulars.
In order to play an online casino game with real money, you need to set up an account and deposit money. With some social casinos, however, one doesn't even have to register a separate account in order for them to be able to start playing. The simplicity is what’s making players fall in love with these sorts of platforms. They get to compete against their friends and like-minded people without any risk of losing any money and they want to climb up the leaderboard.